I was sitting with a successful beverage entrepreneur to share our new formulations.
He picked up a bar and surprised me with his first comment:
“Ah, this has a lot of fiber. That’s awesome. My wife and I have been on the high-fiber kick for awhile now. It’s so important.”
I wasn’t surprised that fiber is important, I was surprised that he prioritized it.
Usually all people care about is protein.
In fact, Americans have forgotten about dietary fiber so much that the US government had to add it to their list of “Nutrients of Public Health Concern.”
Only five percent of people in the US get enough fiber, a phenomenon that nutritionists call the “fiber gap.”
The Institute of Medicine recommends 25 grams per day for women and 38 grams for men.
The fad of following low-carb diets has only aggravated this trend.
Why is it a problem?
Aside from slowing digestion and helping your body absorb nutrients, adequate fiber has been linked to a decrease in many serious diseases.
If you are concerned about slimming down, note that fiber helps you feel fuller longer and maintain a healthy weight.
And while manufacturers are shoving probiotics into just about every processed food category, you should know that just simply eating more fiber could be a much more positive change for our overall gut health.
That’s right: the microbiome is getting a lot of attention right now for its importance as a key factor in our overall health (and arguably the most important).
Gut microbiota impact the way our immune system functions, how well our brains function, and weight management.
Everything is controlled by the balance of microorganisms. And the helpful microorganisms thrive on fiber.
The new B.O.S.S. Bars® contain either seven or nine grams of fiber in one little bar. It’s there to support the functions we focus on. So you can take care of up to a third of your daily requirements just by eating one.
As you increase the fiber in your diet, remember to drink plenty of water.
NOBODY DOES BARS LIKE B.O.S.S.
Join our Circle
Receive all the latest news and updates straight to your inbox. We will never share your email address with anyone.